marketing committee
Committees act as horizontal resource/capacity pools that support project execution activities of all vertically organized WGF Councils. They develop a comprehensive charter of the activities that need to be driven in their domain for WGF’s overall success (i.e., long-term vision as well as current year goals).
The Marketing Committee focuses on:
- ♦ Reaching out to IIT Alumni to create awareness and increase participation in various initiatives of WHEELS
- ♦ Reaching out to all other stakeholders to create awareness and create Partnership opportunities
- ♦ Increasing the presence in social media through various marketing activities
- ♦ Driving the market research to understand the segmentation of different target groups and customize the appropriate communication for each group.
Ashish Kumar Deo
Based in London, Ashish focuses on the demand creation part of the new GAIN strategy to improve quality of diets and brings over 30 years of marketing and commercial experience to this role.
Ashish spent over 20 years in private sector, starting with Procter & Gamble in India and then with Diageo in global roles in marketing, business strategy and supply chain strategy, including Procurement.
Since 2010, Ashish has been in the not-for-profit sector, initially as Commercial Director of the Fairtrade Foundation, an ethical labeling organization in the UK. He has been in the nutrition sector since 2015, starting with the Children’s Investment Fund Foundation (CIFF), and then moving to GAIN in May 2017.
Mahendra Shukla
Mahendra Shukla is an IIT Kharagpur alumnus from the batch 2007-12. As the founder of Web Saga, a social media agency, he is dedicated in supporting startup founders in realizing their dreams by providing effective marketing solutions. Additionally, he leads outreach efforts for various social organizations, including UPAY.
Since 2015, Mahendra has been deeply involved in digital marketing. Through his ventures, Web Saga and The Xennial Traveler, he has helped more than 50 entrepreneurs craft effective marketing strategies, including numerous startups and businesses. Mahendra is the member of Marketing & Communication Committee at WGF.
Anurag Srivastava
Anurag Srivastava brings a wealth of experience in Data Science and AI from his work with leading financial institutions to his role at WHEELS Global Foundation. As the Head of Data Science at One Assist Consumer Solutions, he has pioneered AI-driven solutions to enhance customer experiences and improve fraud detection. His professional journey includes impactful tenures at HSBC, American Express, PayU and Billdesk owned Loylty Rewardz where he developed and implemented strategies that significantly improved risk management, marketing strategies and operational efficiencies.
Anurag completed his dual degree (B.Tech + M.Tech) at the Indian Institute of Technology, Kanpur, in 2011. His deep understanding of analytics and product management equips him to contribute significantly to WHEELS’ marketing strategies and other critical initiatives, aligning with the foundation’s mission to leverage technology for global betterment.
Praveen Kumar
Praveen Kumar, a board member of Pan IIT Alumni India, graduated from IIT Delhi in 2010. Currently, he serves as a Superintendent Engineer at ONGC. Alongside his professional pursuits, Praveen is actively engaged in various social organizations, driven by his passion for social work.
PanIIT Alumni India (Pan IIT) is an umbrella organization, representing alumni of all Indian Institutes of Technology (IITs). It is a not-for-profit Society under the Societies Registration Act XXI of 1860. The movement, over the years, has developed and and spread in various parts of the world. Besides India, it has a very active presence in the United States, Canada, United Kingdom, Korea, Singapore, and Australia.
