RuralShores / PeopleShores

WGF’s Livelihood & Sustainability Council’s (LSC) mission is to enhance rural economy through co-creating and advancing rural enterprises, using technology innovations and scientific processes, sharing best practices and developing techniques to foster trade and employment for rural populations.

RuralShores/PeopleShores – Breaking Cycles of Generational Poverty

Problem Description & Solution Approach:

In most of the world (developing or developed), economic development (and associated prosperity or lack thereof) is facing an accelerating chasm between large metro cities and smaller towns, forcing massive migrations of working-age youth to ever-more crowded metro centers and hollowing out smaller towns – ‘heart & soul’ of societies.

Realizing that lack of technology-related good-paying jobs is the key root cause, RuralShores has developed an innovative model of ‘IT Delivery Centers’ in tier-3/4/5 cities & towns, where high-school youth are enabled with IT & business skills, and provide adjacent businesses a lower-cost ISO-certified quality services. This fully self-sustainable solution has created a huge win-win for everyone – communities, corporations, young talent.

After RuralShores success in India, the same model has been replicated as PeopleShores.


Read a 2-Pager.

Watch a short video, a testimonial from Christiny Celestin, from the latest Webinar: Click Here

Know more about PeopleShores / RuralShores

Achievements to-date

RuralShores has already served ~40,000 youth in 8 States in India, transforming 12 towns. Since its launch just four years ago, PeopleShores has achieved similar results in four locations in the USA (Clarksdale, MS; San Jose, CA; Pine Bluff, AR; DeKalb, GA; Brooklyn, NY).

Started four years ago by an IITian, the goal of PeopleShores is to empower thousands of underemployed across various communities..

Scale of Opportunity

WHEELS has signed an MOU with CII (Confederation of Indian Industries) to replicate RuralShores to another 100+ locations and has initiated dialog with several financial Services firms in the USA for the same, scaling ramp to nearly 100s of towns and 2m youth.

WGF leaders providing oversight:

Ratan Agarwal

Call To Action

  • * Here is an opportunity for the affluent IIT alumni in the US to come together to help scale the mission and create a lasting impact in the country we live.
  • * Active evangelizing with your employer / network to open doors for more
    corporate commitments for quality IT Services and community transformations therefrom.

Sign up for Newsletter